This second video of External Analysis will do a Strategic Industry Analysis by looking at Industry Structure, Stage and Attractiveness and how to improve your odds against 5 forces that affect each industry. The strategic Industry analysis will use a couple of different tools. With the 5 Forces Model we will look at Buyers, Substitute Products, Suppliers, Barriers to Entry, and Industry rivalry to measure your Industry’s Structure and Attractiveness and how you can improve your odds versus those forces. We will end this with making sure your Industry’s stage (#9) is understood and agreed upon in terms of Lifecycle and existing level of Fragmentation or Consolidation.
Strategic Industry Analysis with the Five Forces ModelIndustries are not just made of Competitors and Customers. The 5 forces Model is one the most famous Strategic yools to analyze an Industry in all its forces. Most of the time and industry moves slowly and you may have a solidified vied of it while nonetheless it is moving. Every once in a while, this is an analysis that will give you a refreshed look at the industry and its trends and, importantly, how you can try to shift the power you have versus each of the forces to your favor. And you can take advantage of the industry in its lifecycle as well as consolidation moves. This is a complex and difficult analysis but the Strategy4Action Framework has pragmatic toolset for it.The Strategy4Action Framework is a step-by-step guide to define or fine-tune your company’s Strategy and put it in action.
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