6 - The most important Concept in Strategy

In this video we will wrap-up the Analysis part of the Framework. We start with the Growth/Share Matrix, aka BCG Model, a valuable way to look at your business portfolio and how it might affect the future Cash Flow of your company. Then, and importantly, based off all the steps we went over previously, we will be building an ever-growing and prioritized SWOT. But this is a different SWOT in that (i) it includes a Short-Term and Long-term perspective and (ii) it forces one to think of actionable suggestions to act on Opportunities, Threats, Weaknesses, and Opportunities. We will end with an analysis of your Core Competences and Competitive Advantage – the most important concept in Business Strategy. This video includes Warren Buffet on the topic of Competitive Advantage.

How exactly should you go about filtering all the ideas and opportunities captured throughout this framework? And the most important concept in Business Strategy – **If you don’t have a Competitive Advantage, you don’t have a Strategy!** That’s what video 6 is about.

Here are a few videos of Warren Buffet talking abut Competitive Advantage:

https://www.youtube.com/watch?v=10y0kekBO7E

https://www.youtube.com/watch?v=Roe4LnEv7Gg

https://www.youtube.com/watch?v=N1t3pVjvRjc

https://www.youtube.com/watch?v=FdIIg20jmt8

And the always interesting Chairman Letters’ from the Chairman of Berkshire Hathaway, Warren Buffet; the most famous Chairman’s Letter in the world. Several of them mention Competitive Advantage and Motes: https://www.berkshirehathaway.com/letters/letters.html

The Strategy4Action Framework is a step-by-step guide to define or fine-tune your company’s Strategy and put it in action.

Learn more about the whole Strategy4Action framework here: Strategy4Action – S4A Steps