File includes 2 templates. This analysis builds on the analysis done for “Variables of Segmentation” and Differentiation; also gets better if you did the Market Survey. The main form invites you map which of your products cover the existing segments and who else is on those segments; then it forces you to think about your differentiators. The second form has a SWOT form where you’re encouraged to summarize the findings of the process above; the Strategy4Action framework peruses 23+ areas, including Products and Segments, to find new opportunities (as well as threats, strengths, and weaknesses).
File format: compressed (zip) excel file, editable.
Buying this file entitles you to use it yourself and: a) If you work for a company or organization, you can use it for it and its subsidiaries; b) If you are a student, you can share it within your project-group or study-group; c) If you are a teacher, you can share it with your students. Everyone else may not share this file.