4 – How to Differentiate your products and define Critical Success Factors

Strategy video /

Third and last part of the External Analysis – How to find Differentiate your products and how to define Critical Success Factors? This video will look at Customer Needs and tell you how to identify ways to differentiate your products using two powerful techniques:  Willingness-To-Pay and Critical Success Factors which we will explain in detail how to determine them.  It also has a few examples you might find creative.

On this video, we will define Customers’ Willingness-To-Pay – a very important concept to grasp as well as Customer Needs.  Through them, we can uncover elements of Differentiation, and we will run a very effective way of determining Critical Success Factors you must master.

Learn more abou the companies featured on this video:

We look at differentiation differently.  We really do.  Perhaps you think you have it all figure out and maybe you have.  But Strategy4Action has several structured tools to find differentiation and a few of them are on this video.  By analyzing Customer Needs and Competitors we can estimate Customer’s Willingness-To-Pay for your products and its potential differentiating features. The tools we have for determining the Critical Success Factors you must master also contributes to finding differentiation factors.   Not to mention other tools in the framework like the market questionnaire, engaging your employees, and looking at substitute products and product development which we discuss in other videos.

https://corporate.walmart.com/

https://investor.tempursealy.com/

https://ir.sleepnumber.com/overview/default.aspx

The Strategy4Action Framework is a step-by-step guide to define or fine-tune your company’s Strategy and put it in action.

Learn more about the whole Strategy4Action Framework here: Strategy4Action – S4A Steps