Choosing strategically between opposing options and creating better options – Video 4/5 of Choosing Strategically

Sometimes it can be hard to make some Strategic Choices and you often have conflicting options or even a divided team around them; that is why the Choosing Strategically Framework will address how to choose strategically between opposing options while bringing your team together.

This video not only covers how two choose strategically between opposing options, but how to create better alternatives using integrative thinking.

Integrative thinking has been championed by Roger Martin and is explained in “Creating Great Choices”, a book he wrote with Jennifer Riel, IDEO Partner and Chief Strategy Officer, and Roger’s colleague at the Rotman school of Management. 

They have been teaching it to students and corporations for over a decade now.

Here’s a Google Talk where Roger Martin talks extensively about how to create great choices and about integrative thinking.