This is the first of 3 videos on External Analysis and covers how to do a strategic analysis of Macro Trends, Markets and Competitors.
We will look at Macro Trends by applying a PESTEL Analysis. We will use several techniques to analyze in detail market and competitors, including a customized questionnaire that will give you insights into your reputation and that of competitors’, your Net Promoter Score (NPS) and that of competitors’, what can differentiate your products and increase your customers’ Willingness-To-Pay (WTP) for your products or services.
The full video of former Pepsico CEO, Indra Nooyi talking about how she started the company transformation with a forward scan of the market can be found here: https://www.youtube.com/watch?v=LlP6AdQWbSg
The full video of Dell CEO, Michael Dell talking customer needs, and how to look at opportunities differently by imagining the future, can be found here: https://www.youtube.com/watch?v=8llmJ-1YqUI
The full video of the former Procter & Gamble CEO, A.G. Lafley, talking about how he transformed a $500 million business into a $2.5 Billion one by doing a careful analysis of the market, can be found here: https://www.youtube.com/watch?v=FlurK3LeTpg
the full video of former Dunkin Donuts CEO, Robert Rosenberg explaining how he grew the franchise to 6,500 location and the importance that measuring the market and consumers with consumer goods’ accumen had on it, can be found here: https://www.cxotalk.com/bio/robert-rosenberg-former-ceo-dunkin-donuts-baskin-robbins
Learn more about the whole Strategy4Action framework here: https://strategy4action.com/about-strategy4action/