File includes 4 templates. It’s very important to understand Customers’ Willingness To Pay. It impacts your Critical Success Factors, your Value Proposition, and ultimately your Competitive Advantage and your Strategy. The first form encourages you to compare (by product or product-line) your product’s pricing and that of your main competitors’ and to think about what the reason for the differences may be. The second form encourages you to compare (by product or product-line) your product’s pricing and that of your main competitors in adjacent markets and to think about what the reason for the differences may be. Adjacent markets could be a region or a substitute product. The third form encourages you to think about what the underlying Customer Needs are behind what your product seems to satisfy and to think about more and better ways to do it. It also encourages you to think about uncovered needs. The 4th has a SWOT form where you’re encouraged to summarize the findings of the process above; the Strategy4Action framework peruses 23+ areas, including WTP and Customer Needs, to find new opportunities (as well as threats, strengths, and weaknesses). It also specifically encourages you to organize opportunities in two very specific and important categories. File format: compressed (zip) excel file, editable.
File format: compressed (zip) excel file, editable.
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