File includes 2 templates. This is one of the most important and unique pieces of the Strategy4Action framework. Doing a customized survey is the only way to get some important information you must master such as: competitors’ reputation, your reputation, your public awareness and that of your competitors, customer needs and features the customers want that could help you differentiate. In some markets where no syndicated data it is also the only way to understand your pricing and that of competitors, the size of the market, and the market shares of the different players. This questionnaire has 32 suggested questions to explore these and other topics; by going through it you will also likely come up with more/different questions that apply to your business circumstances. There is also a SWOT form for this specific topic; the Strategy4Action framework peruses 23+ areas, including the market survey, to find new opportunities (as well as threats, strengths, and weaknesses).
File format: compressed (zip) excel file, editable.
Buying this file entitles you to use it yourself and: a) If you work for a company or organization, you can use it for it and its subsidiaries; b) If you are a student, you can share it within your project-group or study-group; c) If you are a teacher, you can share it with your students. Everyone else may not share this file.