A Strategy process should start with a candid conversation with the CEO or leader of the Organization or Business Unit. This is the script for such a conversation. Topics covered: Industry; current “Big Picture” and “Key Strategic” decisions; his/her view on main Strengths, Weaknesses, Opportunities, and Threats; views on Macro Trends, position versus main competitors; brief internal view on HR, Culture, Management Style, Finance, and Systems.
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